Turn Arena Audiences Into Revenue Intelligence
Privacy-compliant mobile foot traffic data that reveals how arena audiences behave — and enables you to activate, target, and measure them across digital media.
What We Do
We help brands, arena operators, and media networks understand — and activate — arena audiences using privacy-compliant location intelligence.
From behavioural insights to campaign targeting, Arenalytics transforms arena visitation into commercially actionable data.
Core Capabilities
Comprehensive arena audience intelligence from insight to activation
Audience Intelligence
Understand who arena visitors are beyond attendance and demographics:
- Behaviour before and after arena visits
- Brand and category visitation overlap
- Trade-area and geographic patterns
- Audience indexing vs. population baselines
All insights are built from aggregated, anonymized, privacy-compliant mobile data.
Sponsorship & Media Valuation
Prove the commercial value of your arena audience:
- Identify high-affinity sponsor categories
- Strengthen partnership pitches
- Support RFPs and national brand outreach
- Validate venue performance vs. competing locations
Digital Audience Activation
Turn arena visitation into targetable media audiences across:
- Social platforms
- Programmatic DSPs
- Mobile and display campaigns
- Connected TV (CTV)
Available audience inputs include:
- • Mobile Ad IDs (IDFAs / MAIDs)
- • IP address households for CTV targeting
- • Postal code-based geographic audiences
This enables brands to reach arena visitors beyond the venue, extending sponsorship and media investments into measurable digital campaigns.
Attribution & Measurement
Close the loop between arena exposure and real-world outcomes:
- Visitation lift analysis
- Campaign impact studies
- Sponsor performance measurement
- Year-over-year behavioural tracking
All measurement is conducted using aggregated, privacy-compliant methodologies.
How It Works
Simple outputs. Commercially relevant intelligence.
Analyze
We analyze billions of anonymized mobile signals tied to arena locations
Map
We map visitor behaviour across thousands of real-world POIs
Build
We build insight reports and digital audiences
Activate
We support activation and attribution across media channels
Who It's For
Arena Operators
Sell sponsorships with behavioural proof and activate audiences digitally to increase partner value.
Brands
Understand arena audiences, target them programmatically, and measure real-world impact.
Media Networks
Strengthen sales narratives and extend arena campaigns into digital environments.
Privacy & Compliance
Arenalytics is built on a privacy-first framework:
- Fully anonymized and aggregated data
- No personally identifiable information
- Privacy-compliant mobile location signals
- Compliant audience activation methodologies
We translate complex location intelligence into actionable insights — responsibly and ethically.
A leading arena media network used Arenalytics data to demonstrate that its venues over-indexed for visitation to a national restaurant brand — helping secure a mid six-figure advertising commitment.
Request the Case StudySee What Your Arena Audience Is Worth
Get in touch to learn how Arenalytics can help you understand and activate your audience.